PROFILE: MARKETING EXECUTIVE
B2B ׀ B2C Marketing • Promotions • Product Strategy & Development • Performance Management
Proven ability to elevate the customer experience and fortify revenue streams
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Well-rounded, versatile senior marketing executive with performance-based experience in both B2B and B2C marketing and promotions and an extensive proficiency in product management. Combine technical process improvement with creative mindset to bring complex ideas to fruition. Expertise in relationship management, complemented by strategic planning skills has produced outstanding business results in competitive markets. Generous, enthusiastic team motivator who champions continuous quality improvements.
• Spearheaded creation, development, and rollout of patented (US Patent 8702499), multi-million-dollar promotional campaign—launched and expanded statewide campaign into a 107-site international tour with full press coverage.
• Improved product time-to-market from 7 months to just 1 month from regulatory approval.
• Managed successful multi-million-dollar product conversion and deployment project 10% under budget and on schedule.
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Core Competencies
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- B2B/B2C Marketing Strategic Plans
- Corporate Branding & Strategy
- Client Relationship Management
- Product Strategy & Development
- Market Research & Analysis
- Global Cross-impact Team Leadership
- Loyalty Program & Operations
- Product & Patron Analytics
- Promotion/Social Campaigns & Metrics
- Corporate Sponsorships
- Player/User Research Programs
- Forecasts & Reporting Tools
- Business Process Improvements
- Program & Project Management
- Risk Mitigation Strategies
- Software Development & SDLC
professional experience
Everi, Inc (Formerly Multimedia Games, Inc.), Austin, Texas ◊ 10/2007– 01/2018
Vice President, Marketing & Promotions ◊ (03/2015 – 01/2018)
Promoted to oversee all corporate, product marketing and promotion initiatives for both the gaming and payments divisions, including trade shows, advertising, social media, and branding. Led marketing and promotional sales-focused teams with annual $8M-$10M budgets and $3M-$5M revenue.
Key accomplishments
Spearheaded strategic re-branding, market and corporate rollout for the newly merged entities in under 6 months. First-to-market in both gaming and payments verticals with unique product portfolio offering and brand platform. Conducted internal and external brand, market and culture analyses—meeting face-to-face with over 800 employees and customers in two months.
Led internal corporate culture initiatives between three game studios and two headquarters across multiple time zones and countries. Kicked off quarterly Town Halls, rotating between each location, including monthly e-newsletters and web chats featuring Executives, key employees and contributors throughout the company.
Oversaw the execution of 700 projects and product deliverables, including 15 trade shows, 27 product launches, game demos, videos, product delivery kits, and press releases.
Director, Marketing & Promotions ◊ (03/2013 – 03/2015)
Managed all product marketing and in-casino promotions initiatives, including all corporate marketing-related activities. Oversaw 7 direct reports with a $3.5M-$4M budget and $1.5M-$4M revenue.
Key accomplishments
Hosted inaugural customer summit with attendance from 51 casino slot and marketing executives representing 30 casinos across the country—a first of its kind within the casino slot manufacturing industry. Enabled engagement at the B2C end-user level.
Secured corporate partnership relationships and developed mobile touring marketing program tied to brand wrapped tour buses that generated $1.6M in additional revenue.
Managed and completed over 400 projects and product deliverables, including 9 trade shows, 15 product launches, game demos, videos, product delivery kits, and press releases.
Manager, Marketing & Promotions ◊ (03/2012 – 03/2013)
Led the national development and expansion of a slot tournament campaign. Managed strategic marketing and in-casino promotions campaigns. Oversaw product and corporate marketing-related initiatives (advertising, trade shows, digital, online, PR, and branding). Managed 4 direct reports with $2.5-$3M budgets and $1M-$2.5M revenue.
Key accomplishments
Created entire Promotions Department to drive multi-site slot tournament campaign, ultimately achieving national footprint with a 77-site promotional tour reaching 275,000 players, garnering national press coverage for TournEvent of Champions® product line.
Supervised the design, setup and execution of 7 industry trade shows. (Global Gaming Expo, National Indian Gaming Association, Oklahoma Indian Gaming Association, Southern Gaming Summit, Great plains Indian Gaming Association, and Northwest Indian Gaming Conference.)
Senior Product Manager ◊ (10/2010 – 03/2012)
Promoted to spearhead strategic product planning and marketing for key internal/external products and campaigns (including product life cycle management, requirements gathering, and product visioning). Managed $250K initial budget.
Key accomplishments
Revolutionized the casino gaming industry with the creation of a slot tournament campaign, a multi-site competition designed to promote TournEvent premier product; evolved into a national slot tournament (US Patent 8702499) road tour (with branded tour buses). Envisioned, developed, and actualized entire campaign, starting in CA with 11 casinos, expanding to WA with 12 casinos, and ultimately launching nationally with 77 casinos at $30K each in 2013.
Designed, comprehensive promotional and marketing campaigns for slot tournament across 3 states with 30+ casino sites; leveraged multi-tiered structure to efficiently manage entire campaign.
Increased market strategy penetration for existing mechanical reel product lines by developing detailed business cases proposing continual improvement. Led product approval and rollout of 6 different 5-reel mechanical product lines with a total of 115 machines across 4 states. Improved time-to-market from 7 to just 1 month from regulatory approval.
Senior Project Manager / Program Manager ◊ (10/2007 – 10/2010)
Recruited as the first PM to build-out Project Management Office (PMO) (from start-up to 15 staff) and manage software product life cycle of multi-million-dollar global programs and products (development, schedules, deployment, and resources).
Key accomplishments
Created and implemented project management templates and processes, which enhanced the project life cycle and increased inter-departmental efficiencies. Assisted in creating entire PMO; developed PM policies and methodologies.
Ramped up efficiencies through Enterprise Process Improvement (EPI) projects, eliminating extraneous overhead costs, simplifying internal processes, and improving employee productivity and job satisfaction. Developed online expense tracking system that improved forecasting/tracking and accelerated the submission/approval process by 30%.
Led project teams (15-35) on key programs worth $60M in annual revenue (~50% of total PMO revenue); gained team buy-in and commitment through indirect influence in guiding the entire software development life cycle.
Managed start-to-finish multi-million-dollar conversion and deployment of upgraded casino cabinets to 30 sites with 4,000 machines at 10% under budget, on schedule, and with limited revenue loss—without an ERP PM system.
Education, Certification, Professional Development
Masters, Journalism, Media Management, University of Missouri-Columbia
Bachelor of Arts, Communications, Media Productions, St. Edward's University, Magna Cum Laude
Advanced Project Management Program, Professional Certification, Stanford University
Project Management Professional (PMP) Certified, Project Management Institute (PMI)
Product Management FastTrack™ Training, 280 Group, BlackBlot®
Project Server 2007 Certified, Microsoft Project, PWA 2007 as Client, Planning and Managing in the Enterprise
Bachelor of Arts, Communications, Media Productions, St. Edward's University, Magna Cum Laude
Advanced Project Management Program, Professional Certification, Stanford University
Project Management Professional (PMP) Certified, Project Management Institute (PMI)
Product Management FastTrack™ Training, 280 Group, BlackBlot®
Project Server 2007 Certified, Microsoft Project, PWA 2007 as Client, Planning and Managing in the Enterprise